Managing your Professional Facebook Page

A great way to connect with your students and other professionals is to create a "business page" in Facebook (also can be labeled as a "Public Figure"). I have talked about this in my previous presentations on how to use Social Media professionally. Your professional Facebook page should have a formal picture that fits into your corporate culture and links to other professional organizations on Facebook. Up until a few weeks ago, moving back and forth between your personal page and your professional page was just a simple click on the "Account" tab. Now Facebook has taken away that feature. To navigate to your professional page you must search for it in the "Search" window. This is another reason to keep your "brand" going in the online world. Just start typing the letters of your professional page and the page will appear in the pull down menu and you can select it for easy updating. See the screen shot below to see how to do it in Facebook. Notice that by just typing in the first two letters of my page name (mpmyersphd) into the search window on my personal page calls up my professional page: